Nick Sprague is an entrepreneur at heart. This can be seen in his previous career: He finished school at the age of 16 and joined the army, where he learned a lot about teamwork and self-discipline, as he tells it. After six years, he left the military and started his first operation – printing catalogs for supermarkets and delivering on order. He then opened a shoe polishing stand in the London subway, which he soon expanded to several stations with employees. Finally he returned to the food industry, worked as a salesman for frozen vegetables and at another company for fruit. He traveled around the world, visiting farmers and production companies in South America, the Middle East, Eastern Europe and Scandinavia. Finally, with his knowledge of the raw materials and the market, he founded the company Cobell together with his wife Ali in 1999. The company name stems from the names of his two children: Jacob and Gabriella.